Brand Blueprint Session
BRAND BLUEPRINT
The Problem
You have a business or creative project, but your brand feels like a jumble of half-decisions. You're drowning in choices: What should it be called? What colors? What vibe? What voice? You need the foundational pieces but have no idea where to start.
What It Is
A 90-minute brand foundation session where we define everything you need to show up consistently: name, colors, voice, vibe, and positioning. You leave with a complete Brand Blueprint PDF; your brand bible.
What Happens in the Session
Discovery (20 min): We clarify your business purpose, target audience, what makes you different, and the vibe you're going for.
Brand Identity Creation (50 min):
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Name workshop (if needed) or refinement
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Color palette selection (primary colors + neutrals with hex codes)
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Voice definition (tone, personality, what to say/avoid)
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Visual direction (mood board, aesthetic keywords, design style)
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Positioning statement (who it's for, what it does, why it matters)
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Elevator pitch (30-second business explanation)
Refinement (20 min): We review everything together for cohesion, make final tweaks, and ensure it all feels like you.
What You Leave With
A complete Brand Blueprint PDF including:
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Brand name and positioning statement
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Color palette with hex codes
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Font recommendations
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Voice and tone guidelines with examples
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Visual mood board
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Elevator pitch and tagline (if relevant)
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How to use these elements across platforms
Who It's For
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New business owners who need brand clarity fast
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Established businesses that never defined their brand properly
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Creatives launching side projects or products
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Anyone rebranding and starting fresh
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People who want to DIY their brand but need expert guidance
Session Details
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Length: 90 minutes
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Format: Video call
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Price: $250
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What you get: Live session + Brand Blueprint PDF delivered within 48 hours
Pre-Session
You'll receive a brief questionnaire to fill out before we meet (saves time, gets us straight to the good stuff).